Vancouver & Prince George, BC
Edmonton, & Fort McMurray, Alberta
BC Tel and the Alberta Telephone Company merged to become Telus and undertook a whole new branding exercice to distance itself from its past entities into a new, young and creative telecom that intends to make its presence felt in the canadian industry.
Thibodeau as partner-in-charge of production with SDG oversaw design development, construction documentation and administration for all stores. Each location created its own set of challenges especially the downtown flagship stores.
Special attention was given to sourcing theatrical Gobo lighting that displayed Telus' brand and imagery on the white walls as well as custom designed metal fixtures to display products and services.